At some point, audience appetite for monsters and disasters will begin to wane. With “Godzilla’s” official cost of $120 million, the special-effects spectacular, which is the first part of a planned trilogy, is being carefully scrutinized as studios reassess changing audience tastes and gargantuan special-effects budgets. So “Godzilla” should do better than “Mission’s” four-day weekend of $56.8 million. He expects “Godzilla’s” weekend numbers to spike more significantly. “Mission: Impossible” went on to gross $75 million in its first six days.īut as Paul Dergarabedian of the box-office tracking service Exhibitor Relations points out, “Mission” played to a much more adult audience. More significantly, “Godzilla” did slightly better than the $11.7 million or so recorded in the same Tuesday-Wednesday before Memorial Day weekend in 1996 by “Mission: Impossible,” though that movie opened in 300 fewer theaters. Most of its potential audience won’t show up until Friday night, by which time Blake expects to have $20 million going into the lucrative long weekend. Most of “Godzilla’s” business so far has been from ticket buyers who are older than 21, according to Blake. But that was in the middle of summer when the under-21 audience is out of school-the audience for which these films are made. space invaders movie opened last year for the July 4 holiday. Officially, the six-day record is held by “Independence Day " with $96 million. At the very least, “Godzilla” is a remake.) (It could be argued that “Godzilla” is hardly an unknown quantity with more than 20 low-budget appearances on screen since the 1950s. Sequels usually start out bigger and taper off more quickly. But “Lost World” was a sequel to what was then the world’s top-grossing movie ever, “Jurassic Park” (“Titanic” supplanted it this year).
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